HyperWork's Impressive Numbers in the First Three Quarters of 2024

Aiming for sustainable development year after year, HyperWork has been taking steady steps on its journey to become a trusted and preferred brand in the fields of technology products, ergonomic furniture, and setup accessories.

Beyond focusing on connecting and nurturing its network of distributors, dealers, and retail chains, HyperWork also strives to create a positive impact on actual users through persistent PR-Marketing activities. The following impressive numbers will help you visualize in detail the milestones and achievements that the Hyper-team has accomplished throughout the first three quarters of 2024.

1. Products and Production Volume

- Number of partnered dealers and retail chains: 100+

HyperWork has built a cooperative network, distributing products to over 100 dealers and retail chains specializing in electronics, furniture, and office equipment.

This number of dealers and retail chains not only demonstrates our expansion capability but also shows partners' trust in HyperWork's product quality and services, maintained through continuous connection, cooperation, and upgrades to Tier I and Tier II dealerships.

This allows the brand to quickly reach the majority of consumers in many regions, facilitating product consumption and brand coverage.

- Sales Volume 2024 (Q1, Q2, Q3): 150,000+

With a sales volume of over 150,000 products in the first three quarters of 2024, HyperWork is demonstrating its sustainable growth compared to the same period in 2023.

This data not only reflects market demand for ergonomic furniture, electronic devices, and setup accessories but also affirms the brand's product development and supply capabilities.

It can be said that in the current context, where the need for health protection and increased comfort during work is increasingly emphasized, this achievement is clear evidence of HyperWork's keen ability to grasp market trends.

- Products expected to launch in 2024: 26

In 2023, HyperWork launched 13 products across Peripheral Devices, Stands, Furniture, and Setup Accessories lines. By 2024, that number is expected to reach 26 new products (40 SKUs) by the end of the year. Some notable products for the year include the SilentKey and SilentKey Mini keyboards, Silentium Mini mouse, Luna LED lamp, VisionX arm, Cloud Chair ergonomic chair, Ivy and Ivy Slim cabinets, etc.

This figure continues to show HyperWork's strong transformation as it continuously develops and launches new products, meeting market demands while diversifying its product ecosystem. This not only retains existing customers but also attracts new ones by consistently maintaining a strong presence in the market.

2. Connection and Conversion Efficiency

Monthly end-user reach: 6,000,000

HyperWork has established a series of online channels with strong connections to consumers, including:

- Social media (Facebook, Instagram, Tiktok, YouTube, Thread, etc.)

- Email marketing

- Website

- Online advertising: Google Ads, Facebook Ads, Tiktok Ads

The total reach of up to 6 million views per month demonstrates continuous efforts to increase our presence across media platforms. Persistent activity with this digital content helps build awareness of HyperWork, encourages potential customers to learn about and experience products, and further enhances brand love for the brand.

Events participated in 2024: 12

In addition to efforts on digital platforms, HyperWork also focuses on real-world events and exhibitions within its industry.

In May 2024, HyperWork participated in Viet Office 2024 – an international-scale exhibition, held for the first time in Vietnam, focusing on Smart Office Solutions, Equipment, Machinery, and Stationery.

With over 2000 visitors, more than 100 corporate clients, over 500 gifts, approximately 100 orders benefiting from the exclusive Sale program, 10 reviewers, and 11 media outlets reporting live; the event achieved several set goals, including connecting international partners for exchange and experience sharing; introducing products and the brand to businesses and dealers to expand the business network; and increasing brand recognition among media as well as domestic and international customers.

These events not only help enhance brand recognition but also create opportunities for the brand to interact directly with customers and industry partners. This contributes to building sustainable and trustworthy relationships with consumers.

Number of KOCs connected: 300+

Additionally, connecting with over 300 KOCs and KOLs has not only helped enhance brand credibility but also created engaging promotional content, attracting the attention of a large number of consumers.

In the context of Vietnam's rapidly developing office furniture and electronics market, HyperWork has demonstrated its competitiveness and outstanding advantages. With a wide distribution network, high sales volume, and innovative marketing activities, we anticipate even more explosive results in Q4 2024 and 2025.

The ability to maintain sustainable growth, along with continuous development and new product launches, shows that HyperWork is no longer labeled a "start-up" but has officially joined the race, bringing vibrancy to the industry and market. Data from business and marketing activities all paint a positive picture of the brand's development, as well as its ability to quickly adapt to market changes.