2025 Year in Review: Choosing Connection and Synergy to Reach Further

2025 was not a loud year. But it was an important one. It was the year HyperWork chose to grow through foundations rather than chasing speed.
Preserving core values and boldly shedding what no longer fits to prepare for a clearer, more sustainable phase of development.

The numbers that shaped 2025

• 250,000+ products sold
• Sales growth of 46% compared to 2024
• TikTok Shop GMV increased by ~300% compared to the previous year

These numbers did not come from luck. They reflect a shift in how HyperWork develops products, clearly allocating between mass and niche products while focusing on building an effective distribution network.

2025 marked the year HyperWork truly entered the TikTok Shop race. It wasn't just a content strategy to create awareness and action, but a methodically built network of KOCs/KOLs and affiliate marketers, helping TikTok Shop quickly become a segment with visible growth.

The ~300% GMV increase was no accident; it was the result of focusing on the right platform, optimizing and constantly testing product storytelling, and building genuine connections with users.

Alongside TikTok Shop, the number of products sold and overall revenue growth also reflect the big picture of HyperWork's business efficiency: sustainable, clearly structured, and driven by a powerful strategic shift.

Expanding and Restructuring the Portfolio

In 2025, HyperWork:

• Launched 32 new products
• Opened the new "Lifestyle & Mobility" category, bringing utility products that boost productivity from home to the streets
• Introduced the TV Mount product line for the first time, marking a shift in design thinking and experience

The figure of 32 products shows that the HyperWork R&D team does not chase quantity, but focuses on perfecting the existing ecosystem—filling "experience gaps" for users and optimizing functionality rather than just changing aesthetics.

Meanwhile, the launch of the new category shows that HyperWork has begun to shift from traditional workspaces to real lifestyle and rhythm. Expanding the workspace concept beyond the desk with products like tumblers and MagSafe tech wallets helps users stay flexible and achieve unexpected productivity even while on the move.

With the TV mount line, HyperWork marks a transition from designing individual accessories to total space solutions. The user experience is viewed holistically: from installation and usage to functionality and aesthetics within the living space.

Community is the Foundation of Growth

The numbers below are not just about reach, but about how HyperWork builds long-term synergistic power. If products are the foundation, the community is the driving force helping HyperWork expand naturally and sustainably in 2025.

• 300+ KOCs/KOLs connected
• 60 new KOCs/KOLs in 2025
• Participated in 3 events, organized and sponsored many minigames with major groups like Vietnam Gaming Setup

HyperWork does not choose to spread through noisy coverage, but through long-term trust.
Every connection is built on suitability—not just in image, but in values.

2025 was the year HyperWork looked back to go further:

- Preserving core values: quality products, durable experiences, and a spirit of constant improvement

- Boldly shedding what no longer fits, from operations to cliché storytelling...

This is not a slowdown, but preparation for a clearer acceleration phase.

2026 will not just be about numerical growth. It will be about growth in depth, identity, and ecosystem.

HyperWork will continue to build sustainable values, ensuring every workspace is not only impressive but truly delivers maximum productivity and comfort.